Connected Car Roundup from MWC 2014
At Connected World, we can’t get enough connected-car news. Out of MWC (Mobile World Congress) 2014 in Barcelona last week, many interesting announcements were made that will inevitably further the market. Here are a few of our favorites.
The CCC (Car Connectivity Consortium), www.mirrorlink.com, an organization dedicated to driving smartphone-centric car-connectivity technologies and solutions, announced PSA Peugeot Citroën will present two MirrorLink-enabled vehicles at the 2014 Geneva Intl. Motor Show. MirrorLink is an industry standard for in-vehicle smartphone connectivity. CCC says the standard is designed for maximum interoperability between a wide range of smartphones and cars. CCC and its member companies demonstrated MirrorLink technology at MWC, ahead of PSA Peugeot Citroën’s unveiling of factory-installed, MirrorLink-enabled infotainment systems in Geneva.
AT&T, www.att.com, also made its presence known at MWC, announcing three partnerships that enhance its AT&T Drive Studio, a center for connected-car innovation and research in Atlanta, Ga. The three new partners are Qualcomm Technologies, www.qualcomm.com, which will integrate Qualcomm Snapdragon Automotive Solutions for infotainment and telematics with AT&T’s Drive portfolio; Red Bend Software, www.redbend.com, which will provide remote-management software; and QuickPlay Media, www.quickplay.com, which will develop an in-vehicle video service.
AT&T and Jasper Wireless, www.jasperwireless.com, will also work together on AT&T Drive, the two companies announced at MWC. Jasper’s Connected Car Cloud technology will help AT&T power “transformative connected experiences inside the vehicle.” The goal is to advance in-vehicle technologies that improve driver safety, data security, product quality, and overall entertainment.
Jasper Wireless also announced an agreement with POST Luxembourg, www.post.lu, Luxembourg’s largest provider of telecommunications/ICT (information and communications technology). Together, POST Luxembourg and Jasper hope to collaborate to power mobile IoT (Internet-of-Things) solutions such as the connected car.
Two other companies have joined as part of a “co-innovation” project to develop a technology infrastructure for in-vehicle mobility services. SAP, www.sap.com, along with BMW Group Research and Technology, www.bmwgroup.com, announced at MWC they’ve created a research prototype based on SAP’s HANA Cloud Platform, which will provide personalized services to drivers based on their location and route. In the future, this could allow BMW to give drivers context-specific data that will greatly enhance their in-vehicle experience.
Lastly, an innovative new technology campaign on Kickstarter called CarSkreen hopes to enhance the connected-car experience. CarSkreen is a 7-in tablet device that combines the power of a mobile high-speed network, streaming, and GPS navigation. The solution provides a safer way for drivers to access media and data applications that are relevant in the moment. CarSkreen can be installed in a driver’s line of sight to prevent him from having to take his eyes off the road. The device can also be installed elsewhere in the car for the benefit of passengers.
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