Connected Devices Stay Strong


Connected devices have seen fast adoption since being introduced to the market. Devices such as tablets and smartphones quickly gained notice once they arrived on the scene, and now some markets are already approaching saturation. But other markets, particularly in developing countries, still have room to grow when it comes to the adoption of connected devices.

Research from IDC,, shows global shipments of connected devices are expected to surpass 1.7 billion units by 2014 with roughly 1 billion units delivered to emerging markets. IDC says that within the emerging markets, BRIC countries, which include China, India, Brazil, and Russia, will generate shipments of 662 million units with a value of more than $206 billion.

This means BRIC countries are expected to surpass the total shipments to developed markets by 2014, and IDC says this shows the demand for connected devices is shifting to emerging markets. Smartphones and tablets will continue to drive this market, and Megha Saini, IDC research analyst, says, “It is evident that smartphones and tablets have successfully established a strong presence as the ‘second screen’, owing to the transformation in usage patterns, device affordability, and, most of all, the comfort of a mobile and digital lifestyle.”

As shipments grow globally, IDC says the ASP (average selling price) for connected devices is decreasing. The research firm reports ASPs dropped for both smartphones and tablets year over year in 2012.

Increasing affordability is leading to widespread adoption, and Pew Internet,, is reporting that for the first time, a third of American adults own a tablet. Pew says just a year ago the number stood at 18% who owned a tablet.

The organization says adults ages 35-44 are more likely to own a tablet than are younger or older age groups, and people living in households earning at least $75,000 per year are more likely to own one compared with lower income brackets.

Connected devices continue to become must-have products, leaving manufacturers to look for new markets. Or perhaps they will look for the next new device to take the world by storm.

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