International M2M Council Looks for Vertical Opportunities

It’s not always easy for a business to integrate M2M into its day-to-day operations. Despite how much convenience and efficiency the technology can offer, making the shift can often be a tremendous undertaking. However difficult the task though, companies remain focused as M2M provides great opportunity.

This is where the Intl. M2M Council (IMC),, comes in. Launched this month at the CTIA Wireless show in Las Vegas, Nev., the group serves the entire M2M industry and aims to make the technology ubiquitous by helping organizations install and manage M2M solutions.

The council hopes to promote awareness to the benefits of M2M applications, share benchmarks and best practices with the public, illustrate potential ROI (return on investment), ensure solutions providers and adopters have a united view of the future, and establish education and training curricula for engineers and marketers.

“As the M2M industry enters a new phase of broad-based growth and increasing complexity, now’s the time for leadership companies in the M2M community to create a forum where they can share lessons learned, best practices and ideas for future growth,” says Patrick Shay, an IMC board member, and vice president of sales and marketing at ORBCOMM,

In addition to Shay, the IMC consists of Juergen Hase, vice president of the M2M Competence Center at Deutsche Telekom,; Matt Jennings, vice president of the Digital Solutions Group at Digi Intl.,; Alex Brisbourne, CEO of KORE Telematics,; Chris Baker, senior vice president of independent software vendors/original equipment manufacturers/Java at Oracle Corporation,; and Alexander Bufalino, vice president of global marketing, Telit Wireless Solutions,

While members of the IMC are more than suitable ambassadors for M2M, they’re certainly not the only ones talking about how this technology is changing the world. At the 2013 Connected World Conference in Santa Clara, speakers from organizations like the U.S. Dept. of Energy, Lit San Leandro, and the Santa Clara University School of Law, will let attendees know the ways in which M2M continues to impact our everyday lives.

M2M and connected devices are undoubtedly the wave of the future. For some organizations, the IMC may be the key to the next stage in their evolution. Sadly, those who do not evolve may be left in the past.

Want to tweet about this article? Use the hashtags #M2M, #waveofthefuture

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