Bringing Critical Communication to Healthcare


In today’s connected world, it seems archaic for healthcare professionals to continue to rely on the “page and pray” model. But the reality is healthcare professionals have traditionally lacked easy access to secure and realtime communication tools—a problem that can result in delayed patient care, even in the most critical of situations.

According to Jeff Pierson, product manager for vertical solutions at Verizon Enterprise Solutions,, “Realtime communication provides significant efficiency, reliability, and accountability for healthcare professionals.” In fact, he adds, access to realtime data helps to enable immediate, time-critical decisions and better emergency response. 

Identifying this need in the marketplace, Verizon has teamed up with Zipit Wireless,, to offer two new critical-messaging solutions aimed at making patient care more efficient.

The first is a software application for Android and iOS smartphones and tablets. Called Zipit Confirm, the new app offers all of the same options as the company’s Zipit Now device, including multiple priority-level pages, continuous alerts similar to a traditional pager, and secure two-way communications with other Zipit mobile app and device users.

Trent Norris, director of sales for Zipit Wireless, says, “(Healthcare professionals) need tools that simplify their communication and allow them to focus on the patient and their families. There’s no room for hoping a message was delivered or being concerned that someone’s confidential information has been compromised.”

Therefore, the company has also added VoIP (voice-over Internet protocol) capabilities to its Zipit Now device. Enabled over Wi-Fi, the VoIP feature turns the purpose-built device into a unified communications solution, giving healthcare workers the ability to make and receive calls, texts, and pages, and even participate in secure chats.

Norris says the software can be deployed on iOS or Android, so the clinical staff can download the app and consolidate their devices into the same secure managed environment, solving several pain points for clinicians. The solution not only eliminates at least one device from their tool belt, it ensures communication is secure and provides peace of mind for team members. “There’s no more wondering whether someone got the message,” he says. “It’s all right there. Just log in and take a look.”

Both options are compliant with federal HIPAA and HITECH privacy standards, and users can protect confidential information with a remote lock or a quick wipe of the device. The two are also interoperable with each other and can reportedly share data within 10 seconds—an important feature for an industry where every minute counts.

Verizon’s Pierson says the company is intent on helping to transform the U.S. healthcare system by bringing safe, secure, and compliant health IT solutions to the marketplace. Thanks to this type of commitment, healthcare providers and patients alike are migrating toward a more communicative, connected healthcare environment.

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Connected World Issue
June/July 2014
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