Today we learned Kinect for Xbox 360 is officially the fastest-selling consumer electronics device. It’s official because the chronicler of the extraordinary—namely Guinness World Records—has named it so.
Guinness says no other device has sold faster within a 60-day time span. Kinect sold an average of 133,333 units per day for a total of 8 million units in its first 60 days on sale, from Nov. 4, 2010, to Jan. 3, 2011. Overall, Microsoft says Kinect has sold 10 million units worldwide to date. That’s a lot of hands-free gaming.
Kinect is a sensor for Xbox that takes the controller out of the equation for video games, in essence allowing you to use your whole body as the controller. When you want to shoot a basket, you shoot. When the game calls for jumping over an obstacle, you jump.
Interestingly, Guinness World Records says Kinect’s sales figures outstrip both the iPhone and the iPad for the equivalent periods after launch. Steve Jobs may have called the iPad “magical,” but it seems Kinect is equally good at casting a spell over consumers.
Because while the iPad and the iPhone are useful and convenient, Kinect is pure fun, allowing people to step into the games they have previously interacted with through a controller. And now Kinect is the fastest-selling consumer electronics device ever, a hefty feat for one little sensor.