2013
11.07

There is an old saying: Slow and steady wins the race. Is this also true in the world of M2M and IoT (Internet of Things)? It seems these days everyone is racing to be the first to connect this device or that gadget, but some companies may need to slow down and really taking the time to create a strategy around the launch, rather than rushing to market.

The number of connected devices has grown dramatically in the past few years—and will continue to grow for the foreseeable future. But with a statured market, only the companies with a strong deployment strategy and operational plan for the long term will win out.

The same growth can be said for the connected-car market. Research in the 2013 Connected World Sourcebook suggests there will be 92 million Internet-connected vehicles on the road by 2016, and integration of smartphones into consumer vehicles will become all but standard on new models.

This is putting a lot of pressure on the automakers to deliver connected-car services. And while rolling out connected vehicles will be essential for the car manufacturers, having a strong deployment strategy is key to continuing to drive the connected car forward in the future.

Today, Nissan rolled out its NissanConnect Apps service, and there is a unique takeaway with this announcement: Instead of rushing to market, the automaker developed a strategy to use a single connected-vehicle services platform to launch in multiple regions. With this, the company is poised for quick and easy rollout of future services.

By introducing its connected-car technology on a single platform, this will open the door for the automaker to integrate apps, cloud content, and other services easily into the vehicle on a global basis.

Consider this: The smartphone integration solution will be deployed in select Nissan vehicles beginning with the 2014 Altima sedan in North America this year, but regional rollouts will follow for more Nissan models, reaching 50 countries and 32 languages by the end of 2014. Now, that is quite a feat, and it can be attributed to the fact that Nissan came to the table and developed a detailed plan for how it wanted to rollout on a global basis before jumping into one regional market.

So who will win the connected-device race: the tortoise or the hare? I say, don’t consider it a race. You don’t necessarily need to be the first to market, but you do need to have a strategy for how you will continue to build on your product and services for the long term. Without that, you will likely be left in the dust.

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