When I look around the M2M and connected device market, I see a lot of talented entrepreneurs with one-of-a-kind ideas for the next great gadget. However, an idea will only get you so far. You need to know how to sell and market your product, and therein lies the rub for many great entrepreneurs today.

Any type of sales team needs to have the right tools and roadmap to be successful. However, here is the catch: a technology sale—whether it is for software, connected devices, or a combination of the two—is complex and lengthier than a typical consumer product.

This is why we have cooked up a workshop for this year’s Connected World Conference that will focus on the technology sale. And this won’t be your typical session, might I add. Tim Lindner, a regular columnist for Connected World magazine, will lead the Gaming the Technology Sale workshop using role playing where volunteer participants will get a real-world sense of how the sales cycle progresses.

I invite you to join Tim for this interactive session, which will be held on Tuesday, June 11 from 3-5 p.m. Using a sales process map, participants will be challenged to either sell against competitors or choose wisely among the options as a purchaser. It will be a fun opportunity to learn everything that goes into a technology sale!

In addition, join me for a host of other events taking place at this year’s conference including the Gadget Giveaway on Monday at 5 p.m., two days of sessions and Exhibit Hall access on Tuesday and Wednesday, a live Tweet Chat on Wednesday morning, and of course the annual Value Chain Awards Gala ending the conference. I look forward to seeing you there!

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