2013
06.05

“What’s the right balance of safety and entertainment technology in a hybrid or EV (electric vehicle)?”

I guess for the driver, the answer to that question is subjective. But for an automaker like Ford, they need to come to certain decisions to this question when developing cars like the C-Max or the Fusion Energi hybrid plugin. After all, this new breed of connected/energy efficient cars gets me rethinking this whole safety/convenience/infotainment equation that we often debate about connected cars. In other words, what is the right balance to strike when it comes to the energy efficient driver?

These are fun debates to have. I guess I will hold off and ask my question directly to Ford next week at our Connected World Conference. To be more precise, I will tweet my question at Ford during our Tweet Chat with Mike Tinskey, Ford’s global director of Vehicle Electrification and Infrastructure, live from the show floor on Wednesday June 12 from 9:30-10:30 a.m. PT.

When we sat down with Ford a few months back and hatched the idea for a Tweet Chat, neither side quite knew what to expect. But as it turned out, what we created was a great interactive opportunity to answer our readers’ questions about such things as in-vehicle apps, the meaning of the term “electrification” and that ever dreaded topic of “range anxiety” among others.

As we get set to kick off the Connected World Conference next week, what we are delivering is a live and interactive way for those of you who cannot make it out to Santa Clara, yet have a Twitter account (I’m talking to you) to be a part of the action.

So sending us your questions starting at 9:30 a.m. PT, but make sure to use hashtag #FordCW. Or you simply want to sit back and enjoy the conversation use that same hashtag.

Peggy will be hosting the Tweet Chat and engaging Mike with some killer dialogue. I will be feeding them the tweets I deem most appropriate. You can call me a gate keeper of sorts. All I can say is, try and wow me with a question and you will get it answered straight from the horse’s (Ford Mustang, anyone?) mouth. But only after they answer my question first, that is.

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