2013
04.24

Not Just Our Hearts Will be Failing

Looks like the American Heart Assn., isn’t exactly buying into the idea that people are tracking their health data with connected devices. Predictions like the one this week that says 8 million people will suffer from heart failure by 2030 clearly demonstrate the association thinks there is a problem with the population proactively caring for their hearts.

It falls in line with what I was saying earlier that people aren’t tracking. Despite all the grandiose ideas presented to us in press releases about the wonders of tracking devices, the fact remains they have not made as big an impact as the market has led us all to believe. Argue to the contrary if you’d like, but I would think that an organization like the American Heart Assn., would have some good insight into whether or not the connected monitors for healthcare are making a difference.  

It is saying by 2030 we could all be paying $244 a year to care for heart failure patients with the number of people with heart failure climbing from 5 million in 2012 to 8 million. Doing the math, that equates to treatment costs more than doubling from $31 billion in 2012 to $70 billion in 2030.

So how do we stop this all from coming to fruition? Well, first off we all need to be a bit more proactive in how we take care of our hearts. Preventing and treating the underlying conditions is step one. Short of paying our doctors a weekly visit, we could all invest in connected devices that track our heart rates, blood pressure, and other vital signs.

But I still think the market is too crowded for consumers to make a wise choice. Likewise, I don’t think the market has presented a clear enough message about why they need to be tracking. It’s a shame when you look at a number as big as 8 million and know that you can make a significant impact to the positive simply by communicating a better message.

Rather than coming out with more “innovative” devices, let’s try to develop a message to the market about why this is all so necessary in general. The company that does that makes the innovative move.

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