2013
03.12

The imminent launch of Samsung’s next Galaxy smartphone has everyone talking about the expected size and capabilities of the latest device. What has piqued my interest—even more than functionality and the much-discussed race between Samsung and Apple to lead the smartphone market—is Samsung’s intent and overall strategy surrounding connected devices and M2M.

The smartphone battle between Samsung and Apple has been neck and neck for quite some time. In the fourth quarter of 2012, research from Strategy Analytics shows Apple’s iPhone overtook Samsung’s Galaxy S III to become the world’s best-selling smartphone. But the race remains close, with Strategy Analytics suggesting Samsung will introduce its Galaxy S IV upgrade to fight back against Apple’s iPhone.

What’s more impressive to me is Samsung seems to have a clear mission to deliver devices that make sharing content easier, as evidenced by its S Beam application that allows devices to be tapped together to distribute data. To me, it appears Samsung is on a mission to provide smartphones, tablets, and other connected devices that allow data to flow seamlessly from one gadget to the next. I recently had an opportunity to spend some time in Samsung’s Studio and see firsthand the innovation and connectivity capabilities that Samsung is looking to deliver.

Specifically, in the world of M2M and connected devices, Samsung has made some big and bold moves. As such, the Korean tech giant overtook Apple on a whole in 2012 in the connected-device space, with roughly 20% of the marketshare across four device categories, compared to Apple’s 18%, says IDC.

One big recent announcement coming out of Samsung that puts the provider right in the center of M2M and connected devices is its recent partnership with Red Bend Software. Together, the companies plan to conduct enterprise trials of a dual-persona version of the Samsung Galaxy S III in the second quarter of this year. This means the smartphone can run two separate Android operating systems for personal and professional use, making BYOD more secure for businesses.

On Thursday, when Samsung finally makes its big announcement, I won’t be listening for phone size or features that will allow the company to edge out Apple. Rather, I will be tuned in to hear how the new device will continue to advance the company’s overall strategy of enhancing connectivity and content sharing. In the past few months, Samsung has made big moves in the arena of M2M and connected devices. I am excited to see what the next few days will bring.

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