2013
02.25

On a whole we can’t live without our connected devices and M2M. An Apigee study from Mobile World Congress suggests 85% of smartphone owners would rather give up drinking water than delete all of their mobile apps. If you ask me that might be a bit extreme, but the general sentiment is the data provided by apps on connected devices is as essential to everyday life as, well, water—and to that I concur.

In today’s increasingly connected world, being able to gather data is vital in both our personal life and professional life, which is why the concept of BYOD (bring your own device) has gained roots in business. Rather than providing connected devices for business use, the BYOD corporate policy emerged to encourage employees to use their own devices for both personal and professional purposes.

Now, I have spoken with business owners that have reservations surrounding the whole concept of BYOD. The chief concern might be quite apparent—security. However, there is another underlying fear with this practice, and that is the fact that the line between business and personal becomes blurred.

This is partly why I was excited to hear about a new partnership coming out of Mobile World Congress this week. Red Bend Software and Samsung plan to conduct enterprise trials of a dual-persona version of the Samsung Galaxy S III in the second quarter of this year. This means the smartphone can run two separate Android operating systems for personal and professional use.

How does this work? Red Bend’s TRUE turns a single mobile device into two virtual phones running on the same hardware and permits different entities to manage each virtual phone separately. If security on the personal phone is compromised, the enterprise operating system is not impacted!

This is great news for business owners that might have been hesitant about BYOD in the past. Through a partnership such as this, companies not only have heighted security, but employees can also keep work life separate from personal life, drawing that much-needed line in the sand between personal and professional content.

When it comes to BYOD in business, the device in my opinion isn’t quite as important as the data, and more specifically how the data is accessed on devices. It is this element that most IT professionals across the globe are focusing on when developing a BYOD strategy—how to securely allow workers to access company data from any type of mobile device.

As BYOD finds its footing in business, other new trends are also emerging. Strategy Analytics suggests BYOE (bring your own everything), which includes BYOD and BYOA (bring your own apps) and BYOC (bring your own cloud), will be prevalent at this year’s Mobile World Congress, with many of the products on display fueling these concepts. While some benefits of BYOA and BYOC include reduced cost and minimized training on applications, security and that hazy line between personal and professional still exists in these practices as well.

Considering partnerships such as that between Red Bend Software and Samsung, I am excited about the future potential for BYOD. I believe business owners might be more apt to adopt BYOD corporate policies if the option exists to run two separate operating systems on one device. What do you think? Will you BYOD?

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