My colleague and perhaps my partner in crime here at Connected World magazine Mike Carrozzo posted an interesting blog that caused me to ruminate about his comments in what many are calling the post-PC era. If you haven’t read it please do so, but essentially I think Qualcomm CEO Paul Jacobs’ CES keynote address really inspired him and he goes to great lengths to talk about what is happening in the world of consumer electronics today.
But at the end of the day, I think we both agree Jacobs remarks really helped bring to light some pretty interesting points that we still have a lot of work to do when it comes to M2M.
Sitting through the keynote, it became somewhat of Hollywood spectacle, and yes it was pretty impressive, I mean come on, who isn’t a little wowed with Maroon 5 coming on stage singing a couple of songs? Is this an event about Consumer Electronics or Hollywood at its best? A chipmaker comes to CES and rocks the house. It just doesn’t get any better than that. But after hearing Jacobs I was left feeling that too many people in the audience might be thinking that traditional dumb gadgets or new gadgets will just be getting smarter. But I didn’t really think they understood that there was so much more happening than what meets the eye.
First, I think it’s great that Qualcomm has a view of the world order. I think it’s fun to hear Jacobs telling consumers they are now “Born Mobile.” He’s right. Our kids today are coming out of their mother’s womb with a smartphone in one hand and a tablet in another. Generation M, as Jacobs proclaimed them, can surf the Web faster than I can explain what was Hogan’s Heroes.
What we need to be explaining is not all about the glitz. Nothing happens without grasping what occurs behind the scenes. The real excitement is how all these chips, modules, services, and other stuff comes together behind the scenes to give you the pretty graphics and the cool gadgets to communicate with a loved one or to find a lost pet, or to find your favorite eatery from your connected car.
Now don’t get me wrong, there are some dumb apps that have nothing to do with the data, but rest assured these apps are letting you follow your favorite NASCAR driver Brad Keselowski cross the finish line from your tablet, or see the amazing graphics as you scream from your chair watching that Hollywood blockbuster Pacific Rim from Director Guillermo del Toro.
And I think that is what Mike was saying in his blog. Consumers need to recognize it’s great to hear about NASCAR, Sesame Street, and the big films coming out of Hollywood, but nothing happens without assimilating the data.
While Cisco’s John Chambers and Jacobs now want to coin a new phrase “Internet of Everything,” it’s still all about the data. Data is at the backbone of everything we do. We just can’t forget that fact.