Connected devices, content, and consumers. The three go together just like friends, music, and good food. And it seems that consumers are becoming increasingly more interested and more demanding about their content experiences. As a result, consumers are seeking next-generation solutions, apps, and an enriched content and digital experience that can be shared on a variety of mobile devices.
As the editors of Connected World magazine, we have been witnessing a transformation in the M2M space once again as consumers are demanding new service requirements from their service providers. That notion has been reinforced here at The Cable Show in Boston.
M2M is more than just the network providers and MVNOs providing consumers a service on a mobile device. And as the market continues to grow, the battle will begin between cable providers and wireless carriers over customers’ data. It was only a matter of time before we would see the cable companies and the two industries collide. Unless, of course, these two groups are starting to find a way to form partnerships to provide mutually beneficial service opportunities for consuming digital mobile content beginning in the home and extending to our mobile devices anywhere we go.
We’ve already seen Comcast and Verizon Wireless establish a partnership, and that relationship should ease some of the bandwidth issues that the carrier has been experiencing. The question that is still lingering is whether we see other cable companies form these long-lasting partnerships and data sharing services for the home. Will cable companies like Cox, and Time Warner Cable, and Bright House, among the other tier ones, jump on board with new relationships with other carriers?
AT&T recently announced plans for a new all-digital IP-based home security monitoring service—AT&T Digital Life. The real question is how soon AT&T will expand its offering to other partners and ante up hotspots and so much more. In time these partners will be both partners and competitors, depending on the circumstance and what role they will be playing in the marketplace.
The role of data plans is changing as consumers continue to add new devices each and every day, and it’s apparent they won’t want to pay for service plans for each and every device. So it will be up to the cable companies and the carriers to work out a system that will make it easier for consumers in the end. The road is getting bumpy. So the cable and carrier communities had better get on board much sooner rather than later or consumers will begin to make their feelings very public.