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Marketing Goes Mobile
Does that billboard know who you are? Not necessarily, but it could know a little bit about your typical daily behaviors and your general needs. As technology advances, location-based data is being used to help advertisers create more targeted marketing for consumers. Not to mention the fact advances in M2M (machine-to-machine) technology and connected devices could soon deliver traditional signs, directories, or other content directly to your mobile device.
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1/27/2012
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